“The goal of marketing is to know and understand the customer so well that the product or service sells itself.” - Peter Drucker

Mommy Makeover: Planning the Total Makeover

Like any big change, we must start with planning. The clearer the objective, the more likely we are to achieve it.

Our goal is more customers, better customers who fall in love with your treatments and refer friends and family. We also aim to create communities of brand ambassadors and treatment promoters on social media.

Customer Avatar

What makes a clinic great for a customer and different from others is a matter of personal taste. This is good news for your clinic or spa because you only have to be the best in the minds of your prospects, the ones you are truly interested in.

It is a very common mistake to focus your marketing on your experience, technology, and the products you use in your treatments, and forget about who you are selling them to.

"You can be the best, have the best technology and products, but if you don't understand who your customer is, what their buying motivators, problems and most desired desires are when buying an aesthetic treatment, you will never be able to increase your sales."

That's why we must start by developing the profile of our ideal customer, which we will call our Customer Avatar.

This will allow you to make much more efficient use of your marketing budget, with campaigns that speak directly to them to convince them to schedule a visit to your clinic or spa.

When filling out your Customer Avatar, think of one of your ideal customers and answer the questions. You can even interview your customers to better understand the responses to the different sections of the template.

The goal is to make it as human as possible so that when articulating your marketing messages, it feels like you are speaking directly to them.