“The best marketing doesn't seem like marketing.” - Tom Fishburne

Injections of offers, promotions and contests.

The monthly offers, promotions, and contests will be the foundation for the rest of the digital marketing tactics. They should be displayed on your website, blog, communicated on your social media, emails, and even on the printed advertising of your facilities.

Cross-promotions

A key tactic when making offers is through cross-promotions, which means giving customers what they want for free or at a great discount in exchange for trying one of the treatments that we want to increase sales on.

This works wonders for the content of your marketing plan. For example, you could offer free Botox when booking a new laser treatment. This automatically generates two conversation topics for the rest of your marketing tactics.

With surgeries, you can add injectables as added value. With new laser treatments, you can offer medical-grade products or complementary services such as microdermabrasion.

ANOTHER ADVANTAGE OF CROSS-PROMOTIONS IS THAT THEY HELP YOU PROMOTE LESS POPULAR TREATMENTS WITHOUT THE NEED TO OFFER LARGE DISCOUNTS, WHICH IMPROVES THE PROFITABILITY OF YOUR CLINIC OR SPA.

Contests on Social Media

Contests are used to improve results on Facebook and Instagram. There's nothing that generates more engagement than participating in a contest that gives you the chance to win something you already use or desire.

These types of posts are some of the most commented on, liked, and shared on Facebook, which is good news for your marketing...

Because they increase the reach of your messages, reaching more potential customers, generating more followers, and creating more and better referrals.

"Social media is equivalent to word-of-mouth advertising from the past."

A Like, Comment, or Share on Facebook and Instagram is the equivalent of a direct recommendation from your followers to their friends on social media.

Contests give your followers a reason to come back to your Facebook page and stay up to date on what's happening in your clinic or spa.