“Tools are magnificent, but success in content marketing lies in the wizard, not in the wand..” - Jay Baer

The face of your spa: It's your website

Nowadays, it is mandatory for an aesthetic clinic or medical spa to have a website. The website is much more than your business card, it is the place where your current and potential clients converge, where they inform themselves, become interested and entertained while they are ready to schedule an appointment.

Your website is your 24/7 salesman, attracting prospects with the most searched content on the internet, obtaining contact information from your prospects, showing the catalog of your treatments in a way that excites your potential clients, presenting offers, and dispelling their doubts so that they are encouraged to schedule an appointment or make a call.

SIMILARLY, YOUR WEBSITE GIVES YOU CREDIBILITY AND HELPS THE PROSPECT TO KNOW YOUR CLINIC OR MEDICAL SPA BEFORE VISITING IN PERSON.

These are the most relevant points that should be included on the website of an aesthetic clinic or medical spa:

• Aesthetically pleasing home page that loads quickly. It is the most important because you only have a few seconds to convince your visitors that they are in the right place.

• Simple navigation bar that allows prospects to go directly to information about your treatments by name or by solution.

• An ethical bribe to give something of value such as a discount or ebook in exchange for the contact information of your visitors.

• Photographs of staff and your facilities.

• Before and after photos of treatments.

• Positive testimonials from other clients. Blog posts with useful information for your prospects.

• Section of offers, promotions, and contests.

• Credentials of your clinic and staff (certifications and specialties).

• Calls to action to schedule an appointment or call your receptionist.

• Location and contact information prominently displayed on all pages of your site.

Your website is the cornerstone of your digital marketing and should be constantly updated with your promotions, content, testimonials, events, and before-and-after photos of your patients.

Additionally, it should be optimized to appear in the top search results on Google.

That's why you can't afford to hand it over to your teenage nephew who took a course on Prezi. This can cost you more in the long run.

Your website should be designed and created by a professional who knows technology and understands the industry.

Recent statistics indicate that 70% of Internet users browse the web from their mobile phones.

It's crucial that your site is optimized to look good on all mobile platforms (tablets and phones). It's very important that all your content can be read on those mini-screens and that it can be navigated with just one thumb.

Creating a mobile-friendly version is a smart investment. Websites that automatically adapt to screen size are called responsive, make sure your provider includes it in their development.

This is an example of a website that meets its two primary objectives: generating brand awareness and generating new clients.