“Strategy, a sense of opportunity, and the exact moment are the high peaks of marketing. Everything else is just hills.” - Al Ries

AMP: Annual Marketing Plan

What we must understand about a client seeking cosmetic treatments is that they will always prefer to be served by those they know, like, and trust.

The key to building that trust online is to develop a plan that puts your clinic or spa where your ideal clients are already gathering on the web (which we know thanks to the exercise of the Customer Avatar).

It is known that people need to see a message 8 to 10 times before responding to it, and this figure grows as we are exposed to more information.

Therefore, we must repeat our marketing messages across all communication channels and in all possible forms. The Annual Marketing Plan helps us plan these messages in a coordinated way.

THE AMP CONCENTRATES ALL THE ACTIVITIES THAT WILL PUT YOUR CLINIC OR SPA ON CHANNELS WHERE YOUR PROSPECTS ALREADY ARE, WHERE THEY CAN SEE AND LEARN MORE ABOUT YOU, INCLUDING ASKING QUESTIONS ABOUT YOUR PRODUCTS AND TREATMENTS.

The main tactics of digital marketing included in the AMP consist of:

1. Beautifying your website and adapting it to convert visitors into qualified prospects.

2. Optimizing your website (SEO) so that your prospects can find you when searching for information related to one of your treatments on Google.

3. Creating relevant content that attracts your ideal prospects, generates followers who will recognize you as an authority, and prefer you when deciding on a treatment.

4. Ads that attract your ideal prospects to your site so they can see your offers and generate appointments and calls to your clinic or spa.

5. Creating seasonal offers, promotions, and contests on your website and social media to grow your audience and generate more appointments.

6. Social media marketing for aesthetic clinics or medical spas

7. Automation of emails and messages to stay in touch with your audience so they continue to visit your clinic or spa or take advantage of one of your promotions.

To fill it out, start by identifying the treatments you want to promote and make a month-to-month plan with offers, promotions, and contests that will help you reach your sales goals.